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Marketing Podcast Show Goes National

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"Direct Marketing Podcast - Teaches Tips, Secrets, Powerplays and SEO Strategies... FREE For Serious MInded Students!"

"How I Raised Myself From Being Invisible Online TO GETTING INTO THE GOOGLE TOP TEN"

I wish I had a resource when I got started…….

I had an interesting week. I met a lot of online hopefuls that had a very sketchy idea of how they wanted to get discovered online. With another passing week I am again floored at how many businesses out there who just don't get it…

Having a web site that gives away all of its information, (whether its PDF files, audio or white papers) freely without getting any type of OPT IN customer lead generation is seriously wasting valuable time!

……..you wouldn't leave your doors and windows open in your house would you?  People could walk in and take whatever they wanted without using a gun. Birds, bats and vultures could nest in your upstairs attic and create a filthy mess all over your home. That sort of living would almost seem unfathomable……

YET, many businesses almost INSIST on treating their major marketing arm this way when it pertains to their business. That sort of thinking is dangerous, careless and flat out absent minded.

Your site should be well grounded with a number of key ingredients. Just like when you make a cake you need to right blend and balance of the, "Right Stuff".

In this list I must include:

• RSS - Really Simple Syndication
• Multiple Blogs, (Blogger, Type Pad, Word Press)
• Podcasting - Online audio show
• Videocasting - Online video clips
• Keyword Analysis and placement
• Keyword Competitor Research
• Keyword Density
• Copywriting - Strong sales copy
• Network strategy
• OPT IN Customer Forms
• PPC Strategy (pay per click)
• Lead Capture Devices
• One Page Traffic Generator Sites
• Ecommerce and Carts
• Web Analytics
• Google AdSense
• Affiliate Programs, (more marketing reach)
• Direct to Desktop Technology
• XML
• Toolbars and Widgets
• Blog Marketing
• Handheld Devices
• Email Marketing

Just to name a few…

FACT: A lot of companies out there aren't positioned to attract MORE business in 2007.
FACT: Many businesses aren't getting their fair share of customers
FACT: More companies online are sending business to their competition!!

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